Hank is a strategic digital media planner and campaign optimizer obsessed with executing a data-driven and accountable buying process – from pixel implementation, trafficking and buy execution, to reporting, data analysis and optimization. His fluid approach constantly oversees media channels and tactics to adapt to changing market conditions driven by new information and insights. He is a hands-on dedicated digital manager and believes in accountability for every media dollar spent and full transparency to deliver plan confidence.
His experience in digital media strategy, planning and buying crosses nearly all advertising formats and digital channels and a variety of industries. Although Hank’s work has been recognized with several media and marketing industry awards, he measures success in the KPIs and goals achieved for each client.
